He came in like a swift and was taken out when the company was taken over. Now he is back. Hope we all still remember the PUG dog in Hutch ads. Yes he is back in action.
Five years ago he was introduced in the Hutch ads by Ogilvy and Mather with the song ‘You and I… in this beautiful world’. I am sure nobody who have viewed those ads atleast once will never forget it. When Hutch was taken over by Vodafone, he went offline for sometime. He was a very bold brand ambassador for the telecom giant. According to the Vodafone, they were waiting for a huge infrastructure to fall into place post the re-branding of Hutch into Vodafone. With Vodafone stores and mini-stores, mobile vans, self-service kiosks and thousands of customer service personnel in place. Now they have come out with ‘Happy To Help’ theme. The whole ad is shot in Cape Town in South Africa as the setting, while even its brand embodiment – the pug – has been imported from Cape Town.
The 60 seconder opens on a day in the life of a little girl, as she wakes up and gets ready for school. Just as she looks around for her missing sock, her faithful pug runs across the house with the sock in his mouth, and puts it before her. In another shot, the little girl is sitting along a river bank, trying to fish something out of the water. Her pug comes trotting along, a net in its mouth, for her to use in her endeavors. The next vignette is that of the girl dutifully sticking stamps on some envelopes; methodically, she holds out each stamp before the pug, he licks it, and she pastes it on the envelope. Lastly, the girl is seen in a school bus, staring out. Suddenly, her hand flies to her throat – she has forgotten to wear her tie. Cut to the shot of the pug with the tie hanging out of his mouth, chasing the bus as it speeds away. The ad ends on the super: ‘Happy to Help. Vodafone Customer Care’.
Groton
28°
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