After 24 years of being in the watch business, the Tata Group’s Titan Industries has decided to give a new brand dimension to its flagship watch range, Titan. The only other time such an extensive rebranding exercise was undertaken for Titan was five years ago, when the ‘What’s Your Style?’ and Aamir Khan campaigns were launched.
Very recently I accepted the challenge of re-branding and giving a face lift to the 360 Degree Green website (http://www.360dgworld.com).
“At 360 we are a bunch of travel enthusiasts who share a passion for life and the new experiences that it offers every moment. In today’s world where speed defines competitiveness, a moment spend unhurriedly is indeed luxury. For, it is in the commonest of moments that life turns the sweetest. We believe in these simple joys of life and always strive to seek them out” says Jayadeep.
“It is with the same philosophy that we approach travel & tourism. Offering new experiences by the way of novel packages and lesser known destinations, exploring new ways to better our service through continuous upgradation and always putting in extra bit of effort to make your association with us that much more special.” he added.
This makes me to take up this challenge and build them entirely a different look and feel to their existing site. The director board decided to use the web site as their primary tool for marketing. The pilot version will be launching June 9th, 2008 and will be adding more contents in the coming days.
Not sure whether you have noticed the change in the Google Fav Icon, a small icon which comes in your address bar and in the bookmark list. It is used to reflect the identity of site/ company. Its a 16×16 pixel .ico file uploaded to the root of the site which will be read by the browser.
Google fav icon was one with upper case ‘G’ in blue color, green and red border color. Even though it matched with their entire branding, I always feel it belongs to the 70’s. There was no evaluation for 8.5 years in that area. The new fav icon is a lower case ‘g’ in purple color with a shadow. More over they have come out with icon sets which can be scaled to new platforms like the iPhone and other mobile devices.
In their official blog spot they have mentioned that the current one is not the final one. So till June 20th you can submit your ideas to them. Click here to submit your ideas to Google.
He came in like a swift and was taken out when the company was taken over. Now he is back. Hope we all still remember the PUG dog in Hutch ads. Yes he is back in action.
Five years ago he was introduced in the Hutch ads by Ogilvy and Mather with the song ‘You and I… in this beautiful world’. I am sure nobody who have viewed those ads atleast once will never forget it. When Hutch was taken over by Vodafone, he went offline for sometime. He was a very bold brand ambassador for the telecom giant. According to the Vodafone, they were waiting for a huge infrastructure to fall into place post the re-branding of Hutch into Vodafone. With Vodafone stores and mini-stores, mobile vans, self-service kiosks and thousands of customer service personnel in place. Now they have come out with ‘Happy To Help’ theme. The whole ad is shot in Cape Town in South Africa as the setting, while even its brand embodiment – the pug – has been imported from Cape Town.
The 60 seconder opens on a day in the life of a little girl, as she wakes up and gets ready for school. Just as she looks around for her missing sock, her faithful pug runs across the house with the sock in his mouth, and puts it before her. In another shot, the little girl is sitting along a river bank, trying to fish something out of the water. Her pug comes trotting along, a net in its mouth, for her to use in her endeavors. The next vignette is that of the girl dutifully sticking stamps on some envelopes; methodically, she holds out each stamp before the pug, he licks it, and she pastes it on the envelope. Lastly, the girl is seen in a school bus, staring out. Suddenly, her hand flies to her throat – she has forgotten to wear her tie. Cut to the shot of the pug with the tie hanging out of his mouth, chasing the bus as it speeds away. The ad ends on the super: ‘Happy to Help. Vodafone Customer Care’.
Are you a designer or a person who is interested in creating online portfolio? In many instances, your portfolio will be looked at without you present, by employers or a visitor, who have never spoken to you or never seen you. If your portfolio should stand out from others and speak for you in situation like hiring or marketing for freelance, its worth investing some time to create.
The freedom you get to design your won site is, here you are your own client. Obviously lot of positives comes to your mind, at same time you have to take care of the negatives too. As we discussed, here you are your own client and so there will be a tendency of you leveraging the design and forgetting other factors.
While creating an online portfolio you can keep the following points in mind.
1. Identifying your target audience
2. Explain your work in a few words (Screenshots + description, a case study)
3. Select the best of your work
4. Make the site simple and neat (Navigation and layout)
5. Validate for W3C Standards and 508 complaint
You can download Creating a Successful Online Portfolio PDF version by clicking on the link. I appreciate if you could send me feedbacks about this article.
